Saturday, October 20, 2007

cliche-o-matic

We've all seen the ads before.

Overwrought 300-esque monologues that stretch the "hockey as battle" metaphor to the point of incredulity, voiced-over in a staid, flat delivery by professional hockey players that would rather be doing anything else.

Randomly-generated example: [establishing shot of a goalie in front of a bonfire, putting on goalie pads made to look like samurai armour]

"This is my net. My home. If you want to score, you'll have to get past me. On my ice. Playing by my rules. In my Home. etc, etc"

Lame.





13 comments:

mike w said...

Oops, looks like I added the Stanley Cup one twice (two things of note: 1) Paul Kariya is really feeling his lines and 2) Nik Lidstrom looks like a cat)

Meh, I'll leave it up. Makes nice bookends.

There was another one with the Staal brothers that illustrated my point better than the Crosby ad, but it wasn't on youtube.

Randy in the Med hizzo said...

Yeah, it's pretty amazing how bored these guys look. Like watching a guy chew on an Eatmore.

mike w said...

Change my mind and added one of those "MY NHL" ads, voiced by Keifer Sutherland.

Scarlett said...

Time for some new ads. I haven't seen any new ones this year, well any new good ones I should say!

LittleFury said...

Soooo! Big game toni...aw fuck it.

mike w said...

Yep. Sucks balls, as the kids say.

Andy Grabia said...

Why is this post blank?

mike w said...

blank?

Pete said...

It's blank for me too.

Simon said...

Did anybody's CBC Ontario coverage blackout halfway through the third period? Or is it just the Kingston area?

Should I be glad that the coverage blacked out with the score 2-1?

....

Wait. I just checked the score. Never mind.

Andy Grabia said...

Blank. I see nothing but white. Which is weird, because in the RSS feed I see stuff.

Justin said...

Lame indeed. Part of the problem is that while we all know it takes blood and guts-type players to win, the commercials use guys like Kariya and Lidstrom. Okay, great players, but the intimidating stare doesn't work from guys who'd get beaten up by soccer players.

Rock Deputy said...

Every time I turn the TV on Keifer Sutherland's "ooooh yeah" voice is trying to tell how manly and tough something is.

Doesn't he make enough money on 24 that he can quit doing hockey and truck ads?