Reading today's Globe, I couldn't help but titter when I learned that egomaniac and cheap beer peddler Frank D'Angelo has single-handedly ran Steelback Breweries into the ground from ad costs alone, according to its prime backer Barry Sherman.
Sherman said all aspects of the Steelback marketing plan, including Mr. D'Angelo's role as its main spokesman, are being re-evaluated.
"He was the one who authorized the commercials and he obviously focused too much on him and not enough on the product. So that's all being looked at," Mr. Sherman said.
PS: The CFL is looking pretty smart out of all of this.