Monday, February 18, 2008

Dwayne Roloson's big idea

Dwayne Roloson and Ritch Winter think that putting prominent corporate logos on jerseys will add $30 million in revenue for the league. Under Gary Bettman, the NHL has proven time and time again that nothing's sacred, least of all the silks of your favourite hockey team. Me? I'm still recovering from the "apron string" piping that adorns the current Oilers jersey. Clearly, uniforms are a bit of hot button issue for me, so I'll keep it short: for a league that desperately needs credibility as a major sport in the U.S., I'm not sure that having a "WENDY'S" over the logo helps make the case.

28 comments:

Steve said...

First of all, I agree with you.

Second of all, isn't NASCAR a major sport in the U.S.

Synthesis of two points: not sayin', just sayin'.

nullterm said...

Worst idea ever.

Leave it to a bunch of goalies and agent to think that up. Crazy.

I don't exactly see the NFL, NBA, MLB lining up behind the idea. The NHL will end up looking like those super cheesie Euro jerseys.

If that happens, I won't ever be being another jersey again.

Geoff said...

I'm Australian and have always found it strange that north american sports teams don't have sponsored jerseys. our rugby/aussie rules/cricket/ soccer/everything else has sponsored jerseys at the highest levels and they manage to not look as amazingly shite and corporate as the european hockey jerseys.

see: http://www.rugbyworldcup.com/mm/Photo/Tournament/0/berrick-barnes-600_840_SQ_MEDIUM.jpg

plenty of sponsorship without intruding too much on the strip itself

Jamie said...

I'm with you, Mike. No to ads.

I shed a little tear when Barcelona put UNICEF on their kits... UNICEF!! It's for the children, right?! Perhaps it was only because Barca had held out for so long in the footie landscape.

Hockey can sell its soul on the vast ice surface and buildings that have been left white like an empty canvass.
Then again... Tuesday at (what was until 2007) the GAYLORD ENTERTAINMENT CENTER!!(?)

wildchild said...

Roli, honey -- I'm very disappointed in you.

Anonymous said...

"I shed a little tear when Barcelona put UNICEF on their kits... UNICEF!! It's for the children, right?! Perhaps it was only because Barca had held out for so long in the footie landscape."

Funny you should say that? Barca is actually paying Unicef, not the other way around.

In addition to the UNICEF-branded jersey, Futbol Club Barcelona (FCB) has also agreed to donate at least €1.5 million per year to UNICEF over the next five years to support UNICEF programmes for children all over the world.

http://www.unicef.org/media/media_35642.html

Sure it's rather high and mighty of them—the image thing— (donate only €1.5 million per year), and is more than likely a great PR campaign, but they aren't actually being paid any sponsor money by Unicef. They could've got greedy and went for the usual £10-15 million that big clubs routinely get.

Here's another good take:

http://blogs.guardian.co.uk/sport/2006/09/13/barca_take_the_moral_high_road.html

Your friendly neighbourhood Barca' fan

mc79hockey said...

You know what I really like about this? I assume that Roli and the boys are thinking that they'll get a cut of the action; if I was an NHL owner, I'd be all "thanks for the idea boys...enjoy whatever percentage of the action that trickles down to you. MUAH HA HA HA HA! ZZZ!"

mike w said...

Second of all, isn't NASCAR a major sport in the U.S.

Oh yeah, I forgot about that "Sport."

Either way, it still looks cheap and will push me that much closer to not watching the NHL anymore.

Lord Bob said...

Either way, it still looks cheap and will push me that much closer to not watching the NHL anymore.

Abandoning the NHL because of uniform changes would put a rather unique spin on the old saying "cheering for laundry".

JambonDan said...

Say what you want about KLowe, but I'm so glad Katz hasn't pulled a Wang and made Roli the new GM. (Full body shudder).

Anonymous said...

I lived in Finland for 4 years, and the SM league out there was unwatchable cause of the ridiculous jerseys and the golden helmet which the leading scorer on each team is forced to wear. Not a word of a lie, it was terrible. Also the fact that Glen Metropolit and Vladimir Vujtek were leading the league in scoring helped in my scoffing of it...

marriedtotheoil said...

The only clothing I will wear with logos on it is sports jerseys. This means none of the designer logos I'm supposed to covet either, not just the Nascar-y stuff. I absolutely refuse to pay to advertise a product that isn't a sports team I have an emotional attachment to. Arbitrary? Perhaps. But I would not buy NHL apparel that had a logo for anything but my team on it.

Roli, stop listening to those voices in your head. They are not your friends.

Anonymous said...

I always thought Rich Winter was the best name for a hockey agent.

Anonymous said...

I'm so glad Katz hasn't pulled a Wang

That's what she said.

Baroque said...

Interesting sponsorship opportunities if the sponsors are selected to match the team, though.

Phoenix --> Pedigree dog food

Calgary --> First Alert

Vancouver --> Greenpeace

New Jersey --> any religious denomination

Nashville --> Mayflower moving company

Toronto --> either a local nursery or whichever company makes Zoloft

Of course, it wouldn't work out that way in reality. That would be far too funny.

nullterm said...

LOL @ players and agents thinking they'll get a cut of the advertising revenue. That money will go to the NHL and team owners. The players (and agents with their %age) are still under contracts limited by the salary cap. Sorry Roli.

If players want a few extra bucks, do more car and carpet dealership commercials.

Dwayne, not Roloson said...

What, is there no room left on the ice, the scoreboard, the boards, the stairs, the box seats, the penalty box, the players bench, the tickets, the ticket envelopes, the arenas, the on-screen overlays, the P.A. announcements, or the fucking pre-game laser shows?

Oh yeah— there isn't.

Anonymous said...

Winter had cut a reported five-year deal with the Pepsi-Cola Company that called for Fuhr to wear the Pepsi logo on his pads, beginning in the 1989-90 season. The NHL strictly prohibited players from selling advertising space on their equipment. Winter told the Oilers that Fuhr would retire if he was not allowed to wear the Pepsi logo. On June 8, 1989, Fuhr presented signed retirement papers to Sather, which, if filed with the NHL, would rule Fuhr out of the 1989-90 season. Convinced the retirement was nothing more than a negotiating ploy -- because Fuhr had asked the papers be held in trust until further notice -- Sather waited until training camp to see if Fuhr was really serious about quitting hockey. Event though five year's remained on Fuhr's contract, Fuhr and Winter vowed that Fuhr would not report to training camp unless he could wear the Pepsi logo. The goalie said he would rather sell cars at an Edmonton-area dealership than play under licensing restrictions. Fuhr claimed that he was trying to win a victory for players' rights, but others were sure that Winter had orchestrated everything to force a renegotiation of Fuhr's long-term contract in exchange for which Winter would drop the logo request. This was the same contract Winter had begrudgingly advised his client to sign two years earlier. When signed, the deal was thought to be worth $500,000 per year, but turned out to be worth closer to $400,000 per year. There was also speculation that Winter hoped to force a trade to Detroit, which was willing to pay Fuhr more than he was earning in Edmonton. Fed up with Winter, Sather cut off his Fuhr talks with the agent, making Fuhr's status for 1989-90 even more uncertain. As media criticism of Winter mounted, and as he acknowledged he really didn't want to retire, Fuhr shifted his legal work to Edmonton attorney Ramon McKall in an effort to get out of his Oilers contract. The situation was finally resolved in a two-hour meeting between Fuhr and Sather on Aug. 24, 1989. Following that meeting, Fuhr announced he was not going to retire and would report to Edmonton's training camp as scheduled. He had no trouble walking away from the Pepsi deal, either, and said he was surprised to find out that the NHL, rather than the Oilers, was responsible for his not being allowed to put the logo on his pads. Winter still argued that the NHL did not have the right to ban the Pepsi pads, but his client had already lost interest in the arrangement.

James Mirtle said...

I never thought a hockey blog would make me want Kelsey's.

Anonymous said...

Roloson reminds me of Trevor Linden. Both look miserable, both are NHLPA shills, and both will eventually realise that they wasted the best years of their lives worrying about crap that doesn't matter. Like being members of a millionaires club cum "union".

The sooner the Oilers lose this clowns ass the better.

Slipper said...

I always thought that the clown's ass was the best part.

Kirk said...

I assume we've all heard about this:

http://www.tsn.ca/nhl/news_story/?ID=229985&hubname=nhl

Justice is served. Staois gets a fine; Burrows gets nothing. Well played NHL. And they wonder why guys like Chris Simon keep trying to hurt people; they can and will get away with it.

Anonymous said...

oh yeah here's what happens when they start nhl corporate logos:

NY RANGERS - SONY $20,000,000.00 per season

EDMONTON OILERS - BEAVER LUMBER(less money than SONY LOL)

Doogie said...

Perhaps. But I would not buy NHL apparel that had a logo for anything but my team on it.

Well, most NHL apparel these days has a Reebok logo on it. (Or, if it's a few years older, CCM, Nike-Bauer, etc.) Just sayin'.

What, is there no room left on the ice, the scoreboard, the boards, the stairs, the box seats, the penalty box, the players bench, the tickets, the ticket envelopes, the arenas, the on-screen overlays, the P.A. announcements, or the fucking pre-game laser shows?

There's still the circles. (Oh wait, back in '05, they had Dodge Ram symbols in all the faceoff dots.) And the space above the blue line, formerly the site of "Thank You Fans." (Well, they acutally had an ad in the blue line during the lockout.) And some bits of the inside of the boards (not in Calgary, but elsewhere, I'm sure). And the plumbing above the rink (oh, wait, that's taken). And the goalposts. Come on, think creatively, here.

And finally...heh, he said "beaver."

Pleasure Motors said...

Maybe there's some kind of precedent for pads or the like, but is there anything stopping a goalie from selling the space on his mask for a little extra money? Seems like they can put more or less whatever they want on there, though I suppose no one has yet tried to slap a Canadian Tire logo on it yet (at least, not that I'm aware of).

coolman856 said...

I think that it depends on the way the jersey looks. If the ad is put on tastefully and blends in with the jersey like the soccer jerseys then I dont have an issue with it. If it looks like the European hockey sweaters, then I have an issue with it.

LittleFury said...

Jersey adverts or not, I hate this fucking hockey team. Shitty ass shit fuckers.

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