Dwayne Roloson and Ritch Winter think that putting prominent corporate logos on jerseys will add $30 million in revenue for the league. Under Gary Bettman, the NHL has proven time and time again that nothing's sacred, least of all the silks of your favourite hockey team. Me? I'm still recovering from the "apron string" piping that adorns the current Oilers jersey. Clearly, uniforms are a bit of hot button issue for me, so I'll keep it short: for a league that desperately needs credibility as a major sport in the U.S., I'm not sure that having a "WENDY'S" over the logo helps make the case.
1 day ago