Saturday, August 2, 2008

Third jersey logo leaks

My rejected design for Phoenix's "leaping coyote" third jersey.

More leaks from the air-tight NHL marketing department, this time courtesy of the blog icethetics, which somehow got the big scoop on some of the new third jersey logo designs. Toronto, Boston, Pittsburgh and Buffalo can't go wrong by echoing past logo designs, although the jury is still out on the plain text approach shared by Atlanta and Tampa Bay, similar to what Dallas started last year. The Lightning apparently are going with "Bolts" on across the front of the sweater, in a font I would expect to find on an energy drink bottle, not a non-ECHL hockey team. The more I think about what could have been, the more I like the Oilers vintage third jersey.

6 comments:

Mike said...

Your third jersey definately needs the word "coyote" underneath the leaping dog, with a full moon in the top right corner and some miscellaneous landscape to boot. You know, so it looks like they're wearing those white trash t-shirts.

That would be the greatest third jersey ever, provided players and fans can live without dignity.

Doogie2K said...

Didn't they already have that third jersey back in the late 90s? Okay, close enough.

Fun fact for the day: this very blog post is the #1 Google entry for "Coyotes third jersey." Make of that what you will.

mike w said...

this very blog post is the #1 Google entry for "Coyotes third jersey."

[balloons drop from the ceiling]

This just goes to show you that no one cares about hockey in Phoenix.

Lord Bob said...

I submitted a design with 'PHO' in huge neon orange letters across the chest.

Frankly, looking at the Tampa Bay "logo", I'm surprised I didn't get it! They might as well play without sleeves and put a little NBA logo on the hem.

marriedtotheoil said...

Building on what Mike said, maybe add the word "coyote" *and* an arrow pointing from it to the picture of the coyote. That way there can be no unfortunate misunderstandings. What if the fans thought it was a dingo?

Doogie2K said...

Building on what Mike said, maybe add the word "coyote" *and* an arrow pointing from it to the picture of the coyote. That way there can be no unfortunate misunderstandings. What if the fans thought it was a dingo?

Ah, something from the Vancouver Canucks school of sweater design?