My rejected design for Phoenix's "leaping coyote" third jersey.
More leaks from the air-tight NHL marketing department, this time courtesy of the blog icethetics, which somehow got the big scoop on some of the new third jersey logo designs. Toronto, Boston, Pittsburgh and Buffalo can't go wrong by echoing past logo designs, although the jury is still out on the plain text approach shared by Atlanta and Tampa Bay, similar to what Dallas started last year. The Lightning apparently are going with "Bolts" on across the front of the sweater, in a font I would expect to find on an energy drink bottle, not a non-ECHL hockey team. The more I think about what could have been, the more I like the Oilers vintage third jersey.